MoodSpace

MoodSpace was designed to feel like an escape from all the other apps on your phone.

My brief was to write 10,000+ words of content: four evidence-based mental health exercises, guided meditation scripts, training modules, and supporting theory. All of it had to be psychologically sound without feeling like a textbook, and human without being patronising.

I spent weeks immersed in CBT, mindfulness-based meditation, behavioural activation, and positive psychology before writing a word. This is copy that people read during difficult moments, so I felt a great responsibility to do the research properly and get the tone right. Editorial decisions had to be deliberate: word choice, pacing, how much to explain versus how much to simply invite.

The content was reviewed and approved by psychologists. The app went on to be recommended by therapists and picked up genuine word-of-mouth among people who found most mental health tools too sterile or overly cheerful.

MoodSpace is no longer available, but as of 2022 it had over 100,000 downloads and a 4.2 rating. There were some really heart-warming reviews.